Serenity Brand story

From Single Location to Multi-Location Success

Meet Lindsey Eveler

For over 15 years, Lindsey built Serenity Medical Spa into something special at Lake of the Ozarks. Her clients came for the personal touch and results that only come from someone who truly cares about their work.

But like most successful med spa owners, Lindsey hit a wall. She had vision for growth and patients asking for more services. The problem? She was already running at full capacity.

The Challenge

After 15 years, Serenity Medical Spa had everything a med spa owner dreams of – loyal patients, consistent revenue, and a trusted brand. But growth felt impossible.

Lindsey wanted to add wellness offerings but didn’t have the bandwidth. How do you replicate personal relationships at a second location when you’re already maxed out? She was paying full retail while competitors got better deals, and regulations were changing faster than she could keep up.

The question was – how do you grow without losing what makes you special?

The Partnership - February 2025

Lindsey had built something beautiful – she didn’t need someone to change it. She needed someone to help her scale it.

The myMedspa Transformation

Marketing systems that drove new patient acquisition
Wellness service integration without overwhelming current operations
Multi-location management systems
Compliance support so Lindsey could focus on patients
Group purchasing power for better pricing and margins

The Results

Second Location Within Three Months

Rapid Expansion: Second location opened in Jefferson City within three months of partnership, with full operational support from day one.
Enhanced Services: Added wellness services that clients had been requesting while maintaining the quality standards Serenity Medical Spa was known for.
Improved Profitability: Significant cost savings through group purchasing, better margins on existing services, and increased revenue through expanded market reach.
Preserved What Made Them Special: Same personal care Lindsey was known for, with her 15-year reputation enhanced rather than changed.
The Growth: Consistent month-over-month increases in revenue and client numbers across both locations.

What Lindsey Says

“I was worried that bringing in a partner would change what makes Serenity Medical Spa special. Instead, myMedSpa gave me the support to do more of what I love – caring for clients – while they handled everything else. Now I have two locations serving more people than ever.”

The myMedSpa Advantage

Partnership Can Preserve Your Vision The right partner doesn’t change what makes you special – they help you do more of it.

Speed Matters Serenity Medical Spa’s three-month expansion was possible because of proven operational support.

Quality Doesn’t Have to Suffer With the right systems and support, you can maintain excellence while serving more people.

Ready to Write Your Success Story?

If you’re successful but stuck, with vision for more but no clear path to get there, our partnership approach could be exactly what you need.

“Growth isn’t about changing who you are – it’s about becoming more of who you’re meant to be.”